Spirits Product Development & Distillery Consulting
From first botanical to final bottle.
Troupe provides spirits product development and distillery consulting for founders, distilleries, and spirits brands developing new products, refining existing liquids, or solving production challenges.
Practical expertise at the intersection of liquid, production, and strategy.
The Approach
The right solution starts with understanding the liquid.
Spirits product development is rarely just a formulation problem. Ingredients, sensory goals, equipment, process, economics, and production realities all influence what ultimately reaches the bottle.
Troupe approaches those pieces together—bringing distilling, formulation, blending, sensory, botanical, and operational experience to each stage of product development and commercial production.
Consulting Services
How we can work together.
Engagements can focus on a specific formulation, sensory, or production challenge or span a broader spirits development process. Scope is built around what the liquid, production environment, and business actually require.
Gin & Spirits Development
Develop a spirit with a clear sensory identity and a formulation designed for real-world production. From concept and recipe development through botanical architecture, bench trials, distillation, proofing, and refinement, the goal is a distinctive liquid that can be produced consistently.
- Product concept & formulation
- Recipe development & refinement
- Botanical selection & architecture
- Distillation strategy
- Bench & pilot development
- Production translation & scale-up
Sensory & Botanical Strategy
Turn a creative idea into a defined sensory direction. Troupe uses both distilling and perfumery perspectives to evaluate aroma, flavor, botanical interaction, balance, and the choices that shape a spirit's identity.
- Sensory evaluation & direction
- Botanical evaluation
- Aroma & flavor architecture
- Comparative tasting
- Formula refinement
- Product differentiation
Distillery & Production Consulting
Bridge the gap between the intended liquid and the realities of producing it. Distillery consulting can focus on process development, troubleshooting, production consistency, scale-up, quality systems, or the workflows needed to make better liquid more reliably.
- Distillery process development
- Production troubleshooting
- Scale-up strategy
- Quality & consistency
- Production workflow
- Technical documentation
Spirits Product Strategy
Make product and production decisions with the full picture in view. This work connects sensory intent, technical feasibility, product positioning, production requirements, and the practical decisions involved in bringing a spirit from concept to market.
- Product development planning
- Portfolio strategy
- Product positioning
- Technical feasibility
- Development roadmaps
- Production decision support
Need More Than a Project?
Fractional COO support.
Experienced operational leadership without adding a full-time executive.
For growing distilleries and spirits businesses that need ongoing leadership, Molly can work as an embedded operational partner—helping connect product development, production, people, partners, systems, and business priorities.
- Operations & production planning
- Vendor & partner coordination
- Product development oversight
- Process & systems development
- Cost & margin visibility
- Project leadership
- Cross-functional coordination
- Growth planning
Experience Behind the Liquid
Technical depth. Sensory instinct.
- 01 Award-winning distiller and blender
- 02 Forbes 30 Under 30 — Food & Drink
- 03 MSc Brewing & Distilling, Heriot-Watt University
- 04 Perfumery-informed approach to aroma and botanical development
- 05 More than a decade across spirits product development and production
Start a Project
Let's make something worth tasting.
Developing a new spirit, refining an existing product, or solving a distillery production challenge? Tell me what you're working on and where you're getting stuck. We'll start by determining what kind of support makes sense for the project.
Start a Conversation